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Evelina, the first novel by Frances Burney, published in 1778, enjoys lasting popularity among the reading public. Tracing its publication history through 174 editions, adaptations, and reprints, many of them newly discovered and identified, this book demonstrates how the novel’s material embodiment in the form of the printed book has been reshaped by its publishers, recasting its content for new generations of readers. Four main chapters vividly describe how during 240 years, Evelina, a popular novel of manners, metamorphosed without any significant alterations to its text into a Regency “rambling” text, a romantic novel for “lecteurs délicats,” a cheap imprint for circulating libraries, a yellow-back, a book with a certain aesthetic cachet, a Christmas gift-book, finally becoming an integral part of the established literary canon in annotated scholarly editions. This book also focuses on the remodelling and transformation of the paratext in this novel, written by a woman author, by the heavily male-dominated publishing industry. Shorter Entr’acte sections discuss and describe alterations in the forms of Burney’s name and the title of her work, the omission and renaming of her authorial prefaces, and the redeployment of the publisher’s prefatorial apparatus to support particular editions throughout almost two-and-a-half centuries of the novel’s existence. Illustrated with reproductions of covers, frontispieces, and title pages, the book also provides an illuminating insight into the role of Evelina’s visual representation in its history as a marketable commodity, highlighting the existence of editions targeting various segments of the book market: from the upper-middle-class to mass-readership. The first comprehensive and fully updated bibliography of English and translated editions, adaptations, and reprints of Evelina published in 13 languages and scripts appears in an appendix.
Literature, Modern—18th century. --- Economics and literature. --- Books—History. --- Printing. --- Publishers and publishing. --- Eighteenth-Century Literature. --- Literature Business. --- History of the Book. --- Printing and Publishing. --- Book publishing --- Books --- Book industries and trade --- Booksellers and bookselling --- Printing, Practical --- Typography --- Graphic arts --- Literature --- Literature and economics --- Publishing --- Economic aspects --- Literature, Modern --- 18th century. --- History.
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This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model. Albert N. Greco is Professor of Marketing at the Gabelli School of Business at Fordham University, USA. He has authored or edited 27 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors. .
Marketing. --- Management. --- Printing. --- Publishers and publishing. --- Printing and Publishing. --- Book publishing --- Books --- Book industries and trade --- Booksellers and bookselling --- Printing, Practical --- Typography --- Graphic arts --- Administration --- Industrial relations --- Organization --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Publishing --- Marketing
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This book interrogates the relationship between the material conditions of Woolf's writing practices and her work as a printer and publisher at the Hogarth Press. In bringing to light her embodied literary processes, from drafting and composition to hand-printing and binding, this study foregrounds the interactions between Woolf's modernist experimentation and the visual and material aspects of her printed works. By drawing on the field of print culture, as well as the materialist turn in Woolf scholarship, it explores how her experience in print, book-design and publishing underlines her experimental writing, and how her literary texts are conditioned by the context of their production. This book, therefore, provides new ways of reading Woolf's modernism in the context of twentieth-century print, material, and visual cultures. By suggesting that Woolf's work at the Hogarth Press sensitized her to the significant role the visual aspects of a text play in its system of representation, it also considers the extent to which materiality informs both her work, as well as her engagement with Bloomsbury formalist aesthetics, which often exaggerate the distinction between visual and verbal modes of expression.
Literature, Modern --- Prose literature. --- Literature --- Feminism and literature. --- Printing. --- Publishers and publishing. --- Twentieth-Century Literature. --- Narrative Text and Prose. --- Feminist Literary Theory. --- Printing and Publishing. --- 20th century. --- Philosophy. --- Book publishing --- Books --- Book industries and trade --- Booksellers and bookselling --- Printing, Practical --- Typography --- Graphic arts --- Literature and feminism --- Literature and philosophy --- Philosophy and literature --- Publishing --- Women authors --- Theory
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Part of a series providing an authoritative history of the book in early modern Ireland, this volume contains essays by 15 leading scholars that seek to explain the fortunes of printed word from the early Renaissance to the end of the 18th century.
Book industries and trade
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History.
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Ireland
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Intellectual life.
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Printing, Practical
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Typography
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Graphic arts
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Appraisal of books
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Choice of books
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Evaluation of literature
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Literature
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Reading, Choice of
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Reading and books
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Reading habits
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Reading public
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Reading
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Reading interests
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Reading promotion
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094.1 <417> Oude drukken: bibliografie--
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This book depicts the Early Modern book markets in Europe and colonial Latin America. The nature of book production and distribution in this period resulted in the development of a truly international market. The integration of the book market was facilitated by networks of printers and booksellers, who were responsible for the connection of distant places, as well as local producers and merchants. At the same time, due to the particular nature of books, political and religious institutions intervened in book markets. Printers and booksellers lived in a politically fragmented world where religious boundaries often shifted. This book explores both the development of commercial networks as well as how the changing institutional settings shaped relationships in the book market. Montserrat Cachero has been teaching Economic History at Pablo de Olavide University, Spain, since 2004 as part of the Economics department where she received her tenure track in 2012. She was distinguished academic visitor at Queens’ College, University of Cambridge, UK, in 2005 and visiting fellow at the Center for History and Economics, Harvard University, USA, in 2016. She is an expert in sixteenth century Atlantic Trade, focusing on contracts, conflicts, and institutions for contract enforcement. She has also been involved in the development of Historical Network Analysis and has published articles on both the theoretical side (Vínculos en Historia, JCR) and its application (The Journal of Iberian and Latin American Economic History, JCR Q1). Natalia Maillard-Álvarez has been teaching Early Modern History at the University Pablo de Olavide, Spain, since 2012. She has been Ramón y Cajal Research Fellow there since 2016 and Associate Professor of Early Modern History since 2021. She was also Marie Curie Fellow at the European University Institute in Florence from 2010 to 2012 and EURIAS fellow at the Collegium de Lyon from 2015 to 2016. Her research field is book history, especially the history of the book trade and the history of readers in the Hispanic Monarchy during the sixteenth and seventeenth centuries. She edited Books in the Catholic World during the Early Modern Period (2014) and coedited Bibliotecas de la Monarquía Hispánica en la Primera Globalización (2021). .
European literature—Renaissance, 1450-1600. --- Literature—History and criticism. --- Literature. --- Books—History. --- Printing. --- Publishers and publishing. --- Economic history. --- Early Modern and Renaissance Literature. --- Literary History. --- World Literature. --- History of the Book. --- Printing and Publishing. --- Economic History. --- Economic conditions --- History, Economic --- Economics --- Book publishing --- Books --- Book industries and trade --- Booksellers and bookselling --- Printing, Practical --- Typography --- Graphic arts --- Belles-lettres --- Western literature (Western countries) --- World literature --- Philology --- Authors --- Authorship --- Publishing --- European literature --- Literature --- Renaissance, 1450-1600. --- History and criticism. --- History. --- Appraisal of books --- Evaluation of literature --- Criticism --- Literary style --- Literature, Renaissance --- Renaissance literature --- Literature, Modern --- Appraisal --- Evaluation
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This book includes original, peer-reviewed research papers from the 13th China Academic Conference on Printing and Packaging (CACPP 2022), held in Beijing, China, on November 11-13, 2021. The proceedings cover the recent findings in color science and technology, image processing technology, digital media technology, mechanical and electronic engineering and numerical control, materials and detection, digital process management technology in printing and packaging, and other technologies. As such, the book is of interest to university researchers, R&D engineers, and graduate students in the field of graphic arts, packaging, color science, image science, material science, computer science, digital media, network technology, and smart manufacturing technology.
Signal processing. --- Image processing—Digital techniques. --- Computer vision. --- Industrial engineering. --- Production engineering. --- Printing. --- Publishers and publishing. --- Materials—Analysis. --- Imaging systems. --- Digital and Analog Signal Processing. --- Computer Imaging, Vision, Pattern Recognition and Graphics. --- Industrial and Production Engineering. --- Printing and Publishing. --- Imaging Techniques. --- Radar --- Remote sensing --- Television --- Scanning systems --- Book publishing --- Books --- Book industries and trade --- Booksellers and bookselling --- Printing, Practical --- Typography --- Graphic arts --- Manufacturing engineering --- Process engineering --- Industrial engineering --- Mechanical engineering --- Management engineering --- Simplification in industry --- Engineering --- Value analysis (Cost control) --- Machine vision --- Vision, Computer --- Artificial intelligence --- Image processing --- Pattern recognition systems --- Processing, Signal --- Information measurement --- Signal theory (Telecommunication) --- Equipment and supplies --- Publishing --- Printing --- Printing industry
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Peter Carey: The Making of a Global Novelist recounts Peter Carey’s literary career from his emergence in the Australian literary scene as a contributor to local literary magazines to when he published his fiction exclusively with large conglomerate publishers. As Australia’s most decorated author for a period nearing half a century, Carey’s career gives unparalleled insights into the global contemporary publishing and the making of global literary prestige from the periphery, and significant cultural currency for Australian literature and culture worldwide. Carey’s fiction is not only a product of the global dynamic in literary publishing of the last quarter of the twentieth century, but also it holds something of its productive tension for Australian writing and writers. Allahyari retraces the fraught synthesis of an individual literary proclivity with a growing commercial cultural appetite: the coincidence of Carey’s career with the conglomeration of global publishing pushed further towards anti-elitist, popular aesthetics. Keyvan Allahyari teaches in the English and Theatre Studies Program at the University of Melbourne. He specializes in world literatures and contemporary Australian literature with a dual focus on border regimes and water imaginaries. His peer-reviewed journal articles have appeared in Journal of Postcolonial Writing, Australian Humanities Review, JASAL, and Antipodes, among others. He is currently writing a book about Abdulrazak Gurnah and the oceanic world literatures.
Economics and literature. --- Australasian literature. --- Literature, Modern—20th century. --- Literature, Modern—21st century. --- Printing. --- Publishers and publishing. --- Books—History. --- Celebrities. --- Literature Business. --- Australasian Literature. --- Contemporary Literature. --- Printing and Publishing. --- History of the Book. --- Celebrity Studies. --- Literature --- Literature and economics --- Book publishing --- Books --- Book industries and trade --- Booksellers and bookselling --- Printing, Practical --- Typography --- Graphic arts --- Celebrity culture --- Celebs --- Cult of celebrity --- Famous people --- Famous persons --- Illustrious people --- Well-known people --- Persons --- Fan clubs --- Economic aspects --- Publishing --- Novelists, Australian --- Carey, Peter, --- Кэри, Питер, --- Literature, Modern --- 20th century. --- 21st century. --- History.
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This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks). .
Education, Higher. --- Marketing research. --- Business intelligence. --- Printing. --- Publishers and publishing. --- Higher Education. --- Market Research and Competitive Intelligence. --- Printing and Publishing. --- Book publishing --- Books --- Book industries and trade --- Booksellers and bookselling --- Printing, Practical --- Typography --- Graphic arts --- Business espionage --- Competitive intelligence --- Corporate intelligence --- Economic espionage --- Espionage, Business --- Espionage, Economic --- Espionage, Industrial --- Industrial espionage --- Intelligence, Business --- Intelligence, Corporate --- Business ethics --- Competition, Unfair --- Industrial management --- Confidential business information --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- College students --- Higher education --- Postsecondary education --- Universities and colleges --- Publishing --- Education --- Marketing Research --- Publishers And Publishing --- Education, Higher --- Business & Economics --- Language Arts & Disciplines --- Edició acadèmica --- Educació superior --- Segle XXI --- Estats Units d'Amèrica
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